When Whole Foods Market presented us with the challenge of building a recipe around a secret ingredient from their upcoming Madness sales, we were totally game. We waited (impatiently) a month to find out what our ingredient would be. Would it be something easy to cook with, something we liked, something we hated, or something weird like burdock or smoked eel? Well, we found out a couple of weeks ago that our secret ingredient was shrimp, which would be featured in the first week of their sales. At first we were a bit unsure what to do because the shrimp we were asked to use was pre-cooked, cleaned, and then frozen. But, a flash of inspiration crashed down and we knew that we had to make a bright, citrusy, and refreshing ceviche.
We thought about all the ceviche that we had eaten: from Port Chester, to Stamford, to Norwalk, to Costa Rica, even to Barcelona, Spain. From those dishes, we took what we loved the most and turned it into a killer recipe. We knew it had to have a good kick from the citrus, a nice contrast in texture, and have some heat. We headed out to Whole Foods Greenwich (we might have driven out a bit before the driving ban was lifted after Nemo, just maybe… shhh) with our video camera and our shopping list. After we got all the ingredients, we shot the “cooking” portion of the video then edited it all together and turned it into what you see here! Yes, you don’t cook ceviche, that’s why we used the quotes. :P Enough teasing, here’s the recipe:
What Ya Need
1 pound farm-raised pre-cooked, cleaned, and frozen shrimp from Thailand, diced (you could also blanch raw shrimp)
3/4 cup freshly squeezed lime juice (about 7 limes)
1/4 cup freshly squeezed orange juice (1-2 oranges)
1 cup seeded, chopped tomato
1/2 cup chopped red onion
1/2 cup chopped fresh cilantro
1 avocado, diced
1 jalapeno seeded, finely chopped
Kosher salt to season
So, please let us know what you think of our first recipe and video! Also, be sure to check out Whole Foods Market over the next few weeks for Madness sale items. The first week has some deals including $9.99 per pound for shrimp (savings of $4) and avocados that are 5 for $4 as opposed to $2 each. Don’t forget to head to the Madness page on FB, too, because there’s a chance to win a Whole Foods Market Bucket of Madness!